It seems nowadays we are inundated with options. Hundreds of TV channels, online clothing stores and many investment options. Even once we have finally chosen on a mortgage provider for example, then we have another set of decisions. Do we fix? Do we float? Both? Revolving credit? Interest only? Decisions within the decision if you will. This may seem like a good thing on the surface. More options mean more competition for our attention, which should result in a greater quality of product or service at a lower price.

However, the end result can make us tired of thinking and analysing, and potentially making a sub par decision. Or no decision at all